Customer Retention 101: 4 Ways to Keep Clients Coming Back for More
We’re celebrating our 20th year in business in 2024 and am thrilled to say that each of those years has been profitable.  In doing a recent client review, we took... Read More
Improving virtual attendee experience while increasing engagement
While helping a client prepare for an upcoming f.r.e.e. virtual event they're hosting, we discussed how to really WOW attendees -- a combination of people on their email list, paying... Read More
One situation, two approaches
"To achieve your goals, there are 37 primary action items. Here's what can get done over the next 90 days and our team is happy to take care of it..."... Read More
Snippets inside…
Snippets are tidbits of info -- a buffet of content and you select what best serves you. None of the below are affiliate or referral links, just info I thought... Read More
The Impact of Different Types of Sales
With the holidays kicking into full gear, the sales are on. Sales are good right? Your customers and clients benefit by getting your amazing quality for less money and you... Read More
Thanks for Browsing, That’ll Be $2 Please!
There’s been an interesting conversation happening in one of my Linked In groups: A bookstore owner is testing charging people $2 for browsing (if you purchase something, you receive a 20% discount).  ... Read More
5 Customer Service/Experience Strategies You’ll Want to Incorporate Today
It's National Customer Service Week!   How do you define "customer service"?   If I was to boil it down to one sentence, from a place of Extreme Client Care®,... Read More
3 Key Marketing Activities for 2017
Sandra Martini shares her predictions of the top 3 marketing activities savvy business owners will engage in during 2017. Regardless of the type of business owner you are, you can't... Read More
Incorporating Extreme Client Care™ Into Your Programs, Products & Services
Your programs, products and services are a huge part of your Extreme Client Care™ and vice versa. Extreme Client Care™ is all about setting yourself, your business apart. Creating a... Read More
3 Ways to Increase Revenue By Catering to the “Busy”
Know someone who, every time you ask, is “busy busy”? Too “busy” to slow down and be present? Too “busy” to focus on their priority (whatever that is)? What if,... Read More
How Windows 10 is Hurting Your Business
Recently I invested in a small laptop that came with Windows 10. Each time you go on the internet with it, a little window pops up asking if you’d like... Read More
3 Ways Businesses Lose Prospective Clients
Here are the top 3 reasons why and what you can learn from for your business. . . Not communicating until they have something to sell. One business owner sent... Read More
Raving Fans: Make Them Giggle with Glee
As a business focused on providing the best care possible, you're working with clients you enjoy. That said, not all clients are created equal and some will be your *best*... Read More
Tipping Point In Your Business
Someone recently asked me what was the tipping point in my business in terms of “knowing it would be okay and all work out”. As with most things, there are... Read More
Customer Loyalty Month: 5 Ways to Show Your Clients the Same Loyalty They Show You
[caption id="attachment_9344" align="alignleft" width="150"] Extreme Client Care[/caption] We used to be Comcast/Infinity customers (note the “used to”). That all changed one day when we saw a commercial for a special... Read More
Sales Funnel: Breakdown of Consistent 84% Profit Strategy
Today I wanted to show you an Escalator™ (like a “sales funnel” except more wholistic in that it includes Extreme Client Care™ practices built in for more personalization without losing... Read More
Why Some Coaches are Succeeding While Many Others Struggle
With 2 weeks left in 2014, lots of business owners are in planning mode. Most of my client sessions have been around strategic planning, looking at what went right (and... Read More
Selling and Extreme Client Care Lessons from 4 Authors
Recently, while reading up on the trends of book sales – electronic, paperback and hardcopy – it occurred to me how creative authors are getting to jumpstart sales, sometimes months... Read More