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You open your email to find a notice about an upcoming seminar or workshop on a topic you desperately want to learn more about.
Later that day, you get the mail and there's a postcard inviting you to the same workshop.
"Should I go?" you think.
"It's expensive, I'll have to pay for airfare and hotel, but I'll learn *so much* and will really be able to propel my business forward," you say to yourself.
After much wrangling between those two guys that sit on each of your shoulders, you decide to go for it. You tell your clients you'll be gone, you buy the plane tickets, book the hotel, pay the workshop fee and you're excited!
The day finally arrives. You can hardly wait. You get a seat and wait for things to start.