Note: If infographic appears too small on your screen, simply click on it and it will increase in size (click again to increase further).
What other mistakes do you often see in joint venture partnerships? Please share below.
It’s your relationship with your community (a.k.a. “list”) and audience. When my business first broke $100,000 in revenue, there were 82 people on my list. It’s completely possible and totally doable.
That said, you do need more than your family, friends and pets in your community (or on your list).
Whether you’re holding a “list building” event, participating in a teleclass/telesummit, offering a complimentary training or participating in a giveaway, here are a few tactics and strategies (a.k.a. “how and why” ways) to handle things on the backend:
1. “Here you go/Pay it forward” Extreme Client Care™ Option: Create a page on your site and give them the link of your report, giveaway, gift. Invite them to sign up for your list/updates/newsletter, but don’t require it (sample “here you go/pay it forward” page).
Why you would use: Shows visitor that you’re more about providing information than list building and makes assumption that if you “do your job” by providing visitor with relevant, helpful info that she’ll want to sign up and learn more/receive more. Great for building relationships and credibility with those who resonate with you. Has the added benefit of confusing those with a skeptical mindset of “why would you give without receiving”. 😉
2. “Soft Squeeze” Option: Create a page (sample soft squeeze page) and request visitors share their name and email address information in order to receive “the thing” (report, giveaway, etc.). Allow them to enter your website or click through to other pages if they choose not to give that information. They may not yet know/trust you enough to share.
Why you would use: When combined with a graphic representation of your giveaway, studies show that this has a higher opt-in rate than #1 as you’re requiring the info in exchange for content: visitors come to the page and decide if what you’re offering is something they’re willing to exchange their info for.
3. Shopping Cart Option: Create a zero cost product within your shopping cart. When promoting the giveaway, use the cart’s product link. When people sign up to receive, they’ll enter their mailing address as well as name and email. With this option, you don’t need to create a full page unless you wish to/need to extol the benefits of your giveaway. You can see a sample of how I did this in the current Learning Survey (need to take Survey, then go to Gift page and scroll down to my name to see).
Why you would use: There are several strategies behind this option, including: No double opt-in needed as the cart considers these individuals “customers” since they went through the “product door”; you now have the ability to send snail mail since they shared their mailing address, this is great to surprise them with a special non-selling item in their mailbox (creates a feeling of Extreme Client Care™ while building credibility); you can add them to multiple nurturing sequences simultaneously, great for Client Care when done properly (never bombard new readers with too many connections/emails and easily allows for nurturing through segmentation).
This option works great for bonuses on other people’s websites/with their products, as part of telesummits, etc. Just be sure to either use a link shortener (such as http://tinyurl.com) or a redirect link as the shopping cart links are long, ugly and likely to get broken.
Can you see how tactics without strategy are meaningless and strategy without the right tactical info is a waste of good strategy? It’s not enough to know what you’re doing — you need to understand the “why” behind it.
If this information resonated with you and you’d like to know more, including the strategies (and tactics!) behind how my business created over $100,000 in revenue with a tiny list, join me on Friday, May 10th for a 3-hour session on Creating Engagement, and Paying Clients, through Nurturing.
This past weekend I attended the annual RV Expo in Boston and was thrilled to see how marketing savvy many of the exhibitors were.
There was everything from putting down padded mats in front of “their” RVs knowing that we’d been walking around a lot and would linger longer where we were more comfy to offering sturdy/lined bags to hold our brochures at the exhibit and which were branded reusable grocery bags for home.
Can you see how these different businesses thought ahead and anticipated?
These simple activities are part of their “Marketing Escalator™”. They’ve thought ahead to what would:
So what exactly is your “Marketing Escalator™”?
Your “Marketing Escalator” is simply the answer to that one question which your clients are constantly asking when it comes to working with/investing/buying from you:
and the answer to that single question is delivered through Extreme Client Care™. Take a look at the below picture:
Every business, including yours, begins with gaining visibility and exposure while building credibility — as you gain these, your prospective clients “step” onto your Marketing Escalator™ (see people above).
And this is where your Extreme Client Care™ kicks in:
Your Extreme Client Care™ keeps you “top of mind” so when your prospective client is ready for your services, you’re the first person/business she thinks of. (Can you see how important it is that you be consistent?)
And once she invests with you?
Provide a great experience and she’ll be asking “what’s next?” — if not specifically, then subconsciously.
Continue providing Extreme Client Care™ as you showcase the other solutions you offer — notice that the poster has three levels. This allows our clients to grow with us and is the heart of the Marketing Escalator™.
Unlike the traditional marketing pyramids or funnels, the different levels aren’t for higher pricing and more access to me. In fact, the different levels represent growth and change in our clients.
For example, with my business, the levels represent:
The goal of the Marketing Escalator™ is that your business flows and always answers the question “What’s Next?” in working with you.
What are the 3 levels of your business? I’d love to hear below.
And if you’re ready to design your business for success, I’d be happy to have a no cost, no obligation “Get Acquainted” session with you.
When it comes to the online marketing of your business, one of the best things you can do is write and distribute articles.
While many business owners are writing (think of all the ezines you get), many are only doing half the work when it comes to distributing their articles.
There are three main types of distribution:
My 15-year-old nephew is a fan of the WWE (World Wrestling Entertainment) and of John Cena (one of their stars) in particular.
This weekend, while flipping through stations, I kept seeing an ad for WWE's Extreme Rules pay-per-view and pictures of Cena wearing a t-shirt with "HLR" on it. So last night, when WWE was coming on, I hopped over to see what the "HLR" was for.
Turns out it's for Hustle – Loyalty – Respect — these are the tenets by which John Cena's character lives.
Think about that for a second: Hustle, Loyalty and Respect.
Pretty good, wouldn't you agree?
While I never would have thought my business had anything to do with wrestling, it absolutely does.
Here's how I incorporate those words into my business and life:
Hustle — Implement and take action quickly, as if your life depends on it because, quite frankly, your business life DOES depend on it.
Loyalty — Remain loyal to your business by remembering that YOU are its owner and responsibility for its success or failure rests with you and remain loyal to your clients and customers by treating them with the utmost…
Respect — Your clients are people, not a tribe, not a herd, and not dollar signs. They are real people who each have a unique gift and your *job* is to help them fully impact the world by using YOUR gift.
So how will you incorporate H-L-R into your life, starting today?