August… An Interesting Month
I read something years ago about August and, as I was reviewing my August goals, it came to mind. To paraphrase...   August is a funny month. Many people enjoy... Read More
An Unexpected Result From This One Decision
Have you ever prepared to sell a house?   Painting the walls, increasing curb appeal with some bushes/flowers, decluttering to make it "showable", upgrading appliances, etc. only to discover, once... Read More
A Revenue Opportunity You’ve Likely Missed
When was the last time you/your team said "no" to a customer?   "No, we don't do X?" "No, we don't offer Y?"   Inside each of these "No's" is... Read More
Why You’re Missing Your Goal and 4 Ways to Fix the Issue
As mentioned last week, I recently started fostering a dog, ideally I'll be able to adopt him. He has some heart issues and we'll discover the extent of those next... Read More
Craving a Reboot? Shift Your Energy
Have you ever just craved a reboot? Something to shift up the energy? That was me two weekends ago. While I love what I do and am so grateful to... Read More
Tips to Increase Revenue and Client Retention Regardless of the Economy
In seeing businesses starting to re-open, I'm also seeing many of them lose the customer focus so prevalent in the early days of the pandemic.   From Covid-19 surcharges on... Read More
Three Things You Can Do Now to Support Your Business
I've been partnering with clients and watching businesses over the past couple of months, here's what I'm seeing:   Biz owners who have stayed focused and implemented are doing well... Read More
A Pandemic Tale of Two Businesses
I live up the street from a small gourmet pizza shop. Their food is amazing.   Connecting with the owner over a few visits pre-pandemic, I learned that they're having... Read More
Defining Your Best Customer
Many define their "best" customers as the "big ticket" customers -- those who buy the biggest programs, products and services.   And, assuming all things are equal, clients who do... Read More
Creative Ways to Increase Sales Without Discounting Your Prices During a Crisis or Recession
You know businesses who are getting relief/support from the PayCheck Protection Program and/or the EIDL.   You may/may not be one of them.   Like the plant in this picture,... Read More
Entrepreneurial Overwhelm, Part 2 of 3: 3 Growth Stages of Your Business
Last week we spoke about the 3 Types of Entrepreneurial Overwhelm and I promised that we’d discuss the “3 Business Growth Stages™” and how to know where you are and... Read More
5 Learnings After Facebook Vanishes
It was 2:30am and I was happily sleeping after my second 12+ hour day at a conference in Atlanta.   And then came the dings. Ding. Ding. Ding. Each one... Read More
Refreshing the Client Experience
I recently read Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone by Satya Nadella and the following is one of several passages that... Read More
The 3 F’s of a Successful Business
Sandra Martini discusses the 3 components of every successful business -- small or large. We received quite a few follow-ups to last week's article on 3 key marketing skills. Most... Read More
My Goals for 2017
  Sandra Martini shares her big list of goals for 2017 and how setting full-year goals can be advantageous to achievement. There's just something about writing goals down and committing... Read More
Tracking & Key Metrics for Every Business Owner
The one question which stops most people in their tracks:  "What are you tracking?" It usually ends with "hmm, revenue" or "revenue and expenses". While revenue and expenses are key... Read More
Client-Centered Marketing: What’s Old is New Again
We're (finally!) seeing a lot of businesses starting to focus on client care and the client experience. The Harvard Business Review recently referred to this as a "new" strategy: "The... Read More
10X Growth: 5 Questions and 4 Actions to Revolutionize Your Business
A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a client who's doing very well, I asked "What if you... Read More