Insights from the Trenches
Innovative yet practical tools, tips and resources derived from a voracious love of learning and over 20 years of working with clients around the world.
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Marketing Strategy & Implementation, Digital Marketing, Featured, Revenue & Profitability, UncategorizedEmail Segmentation: Wins for Little Effort
A client messaged me the other day and asked if I could join a meeting they were having with their… Read More >
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Customer Retention 101: 4 Ways to Keep Clients Coming Back for More
We’re celebrating our 20th year in business in 2024 and am thrilled to say that each of those years has… Read More >
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How to make the best decisions: A counterintuitive approach
A client texted this morning and asked if we could have a quick call… They have an opportunity to purchase… Read More >
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Google’s New Email Deliverability Rules Summarized
Take a deep breath and let’s dive in: First… Google’s changes affect sending email to contacts whose email addresses end… Read More >
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FinCEN: Corporate Transparency Act
Have you heard of the Corporate Transparency Act, or CTA? Highlights… That information required includes the full legal name, date… Read More >
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Goal Setting: An Alternative Concept
One of my annual rituals, like many people’s, is to spend the week between Christmas and New Year’s goal setting… Read More >
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Business Time Defined
We’ve all heard the saying that “work expands to fill the time allotted”. As a business owner, there are different… Read More >
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Is your business scalable?
As you know, there are several types of work: Let’s focus on work that can be scaled. If you’re a… Read More >
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Choosing a CRM? 12 things to know first
Are you happy with your customer relationship management (CRM) or email marketing system? One of the things we do is… Read More >
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Success as a Solopreneur
A neighbor recently learned that I bought a piece of property and am having a house built. She asked “Don’t… Read More >
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The Power of Referrals
If your clients or customers perceive that you do a great job for/with them, the easiest marketing strategy is one… Read More >
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How not having an FAQ could cost your business
If you follow me on Facebook or Instagram, you likely know that I’m an avid gardener and fan of growing… Read More >
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One Strategy for Creating a Winning Proposal
Imagine… you’ve been promoting a live event for months, it’s easily got the potential to be a 7-figure few days… Read More >
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The impact of a toxic client
As summer approaches and many people take vacations or otherwise slow down a bit, it’s a great time to review… Read More >
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The #1 reason optimization fails
Everywhere we turn these days, we hear more and more about optimizing — our business, our health, our relationships, our… Read More >
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Learn from these 3 epic customer experience fails
I’ve been in research mode… signing up for different membership, subscription and one-off courses to gather data for my upcoming… Read More >
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Overcome Overwhelm: 3 Stages of Business
In our 3 Causes of Overwhelm post recently, we shared that the primary cause of overwhelm is trying to do… Read More >
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3 Causes of Overwhelm
Do you find yourself working more than you should for a fraction of the results you’re anticipating? Running here and… Read More >