The Naming of a Business
Recently a potential client mentioned that she almost didn’t reach out as the name of my business (The Martini Way) didn’t resonate with her. She immediately went to the “alcohol”... Read More
10X Growth: 5 Questions and 4 Actions to Revolutionize Your Business
A few months ago I had mentioned the book The 10X Rule by Grant Cardone and while speaking with a client who's doing very well, I asked "What if you... Read More