The Case of the Squirrel
There's a nice deck high up in the trees at our condo in the White Mountains of New Hampshire.  It's absolutely gorgeous with the trees starting to turn colors all... Read More
The Four P's Needed A C
In preparing for our upcoming Escalator Profits Path to Freedom Program, I've been doing a lot of writing.  First, at home sitting on our deck and then most recently with... Read More
Business Marketing: Why Watching and Imitating Aren’t Enough
  Recently, I received an email from one of my newsletter readers who “saw” me announce a new program without a long information (a.k.a. “sales”) page, without a preview call,... Read More
When the “Lifestyle” hurts the Business
Recently, while flipping through the television channels late one night, I came across this woman-hosted talk show. I didn't recognize her. Then, while reading an article the other day, her... Read More
How to “Pandora” Your Business
This morning, while chopping summer squash and zucchini for a primavera sauce, I was listening to Pandora. If you aren't familiar with Pandora, it's an app for your phone/tablet which... Read More
10 Extreme Client Care Tips for Building Client Loyalty
In preparing to train a local business on Extreme Client Care™, I thought I'd share a few tips for attaining -- and keeping -- customer and client loyalty. Ensure that... Read More
5 Reasons Your Marketing is Failing
Marketing, done well, reduces the need for "selling" in Sales.  You've likely heard some paraphrase of the above a million times. Potential clients come to you ready to invest, they... Read More
It all goes wrong: What would you do?
It's 5pm.  The room is going to be filling up in under 30 minutes with fans who have paid extra to have this time with you. They're your VIPs. Nothing's... Read More