Blog

You likely already know it takes less time, energy and money to keep a client than to get a new one. Nothing new. But what about bringing back, or reactivating,... Read More

We’ve talked about becoming more productive, increasing leverage without overhead and we’ve discussed your Everest Mission during a previous training call and, here, now… Some growth strategies if you’re looking... Read More

Open rates are declining. There are two primary reasons: Your email never makes it to their inboxes. This is a deliverability issue between your email service provider (ESP) – Aweber,... Read More

Have you ever had a tough day in the office?  I had one recently and it reminded me of our process:  Before taking on a new project or client, there... Read More

You’ve heard the saying “the devil is in the details” — so true, and the same is true of Extreme Client Care™.  It’s the little things that matter, the little... Read More

It's easy to get caught up in the "I'm too busy" or "that's too much work" or "there just aren't enough hours in the day" mantra of business ownership where... Read More

Subscription programs are predicted to generate $1.5 trillion by 2025 according to UBS (an investment and financial services firm). What many don’t share is that the average membership/subscription member/customer stays... Read More

While on the phone with a colleague recently, she said, “I don’t get how you can be so freakishly productive.” “Freakishly?” That put me off a bit until she followed... Read More

Do you use AI (artificial intelligence) in your business? Chat GPT has gotten the most promotion (especially since Microsoft is backing them) and Google announced that it’s coming out with... Read More

We often hear that "selling is hard", "many small businesses fail", etc. And while all that's true, today, instead, we're going to focus on the positive things you can do... Read More

I use a PO Box for business mail (do you?) and typically pick it up weekly unless I’m driving by off hours as I often have BudBud with me. Luckily... Read More

Have you heard the phrase “a day or a decade” when it comes to converting prospects to clients? Or website visitors to opted-in leads? While I don’t know where it... Read More

A former client reached out with a problem.  None of the videos on their membership platform worked. The video descriptions were still there, but not the videos.  Like many others,... Read More

Each year, January 23rd is celebrated as National Handwriting Day. Being a fan of handwritten notes, cards and letters, especially in this era of digital everything and instant communication, I... Read More

I like to send books to my clients -- books I've read and think they'll get something from. For the past few years I've been adding a post here of... Read More

Most businesses go through “feast and famine” periods – periods where either you have so many clients you’re longing for a day off and other periods where you’re wondering if... Read More

The proof is in the stats: It costs up to seven times more to gain a new client than to keep a current one. A 5% increase in customer retention... Read More

Recently, a long-time friend and client celebrated her wedding anniversary -- 48 years. I called a florist in her town, ordered something very specific, confirmed they had it in stock and it... Read More