3 Questions to Determine Business Success Longevity

Assembling two puzzles

In the early days of “virtual”, many established companies thought “no worries”, this virtual/digital stuff will go away or remain so small as to be inconsequential. Others embraced it wholeheartedly. Thinking virtual and digital is the way of the “new” world. Physical is passé. Back in 1992 I was approached by The Smithsonian (yes, “that”…
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[Infographic & PDF] 7 Steps to Product Creation

Product Creation Infographic

First, let me dispel the myth that “products” are only for service-based industries like coaching, information marketers and self-help gurus. That is SO not the case. Every business, in every industry needs, yes *needs* products to supplement their other offerings: the Hallmark store that can publish a booklet of tips for identifying the perfect gift…
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It’s true, he can be offensive

Dan Kennedy Video

Dan Kennedy, often known as “The Professor of Harsh Reality” is one of the most famous/infamous direct response marketers of our time. This might seem a bit odd but I want to share with you an email that Dan Kennedy sent to HIS list about his new video. First, remember that saying that when you…
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5 Steps to a Successful Summer Business Retreat

revenue roller coaster

Do you spend so much time working in your business that you never work on your business and, as a result, ride the revenue roller coaster month in and month out? The corporate world knows the value of taking time out for a step back, taking time to assess what is going right, what is…
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Why smart businesses offer PayPal

Paypal Bill Me Later 2

A client recently mentioned that she doesn’t like PayPal and wasn’t sure if she wanted to continue to offer it as a payment option for her business. Given the title of this article, my recommendation is obvious. ABSOLUTELY, it’s smart business to offer PayPal as a payment option for your customers and clients. There are…
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4 Decisions Holding Your Business Success Hostage

4 Notes

As business owners and entrepreneurs, we’re a funny bunch. Quirky (in good ways of course) to be sure, often unemployable (also a good thing) but often also pretty silly. We see better for others than for ourselves. In almost 10 years of working with hundreds of business owners and reflecting on things I’ve done, there…
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McDonald’s gets it wrong while Market Basket gets it right

MB

Same day, minutes apart, two completely different experiences at McDonald’s and Market Basket (a Northeastern United States grocery store chain) and the lessons we can learn as a result. First, Market Basket. If you’re in the NE, you may be aware of the internal dispute the store’s going through. The beloved President has been forced…
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[Checklist] 5 Things to Consider Before Your Next Sale

customerservice

Last issue, we discussed 2 ways your sales can go bad quick and started by sharing Jane’s experience of a 50% profit decrease with a 15% off discount (eek!). Today, let’s talk about things to consider when planning your next sale. First, is your business ready for a discount/sale – whether from new or existing…
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2 Ways Your Sales Can Go Bad Quick

blue 3d realistic paper speech bubble isolated on white

“Jane” called recently to ask if I could help figure out what happened in her business. She sent over some info and we scheduled a session. After reviewing everything, I saw what happened and, sadly, what many business owners do when business is slow and they want a cash flow surge or revenue jumpstart. Jane…
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